1960s Space Age Mod Pink Mini Dress, Trompe l'oeil, Youthquake Size Small, Paraphernalia Store

Description - Rare adorable bubble gum pink mod A-line mini dress with a trompe l'oeil oversized necktie design on the front. It zips up the back and has an attached belt that connects in the back with a magnet. There are 2 giant pockets on the sides with room for a large smart phone. 

Youthquake was the creation of Puritan Dress Company president Karl Rosen and Paul Young, an employee at JC Penney who had been working to update its image for the young market. Rosen and Young brought together much of the bright new talent in Europe, such as Mary Quant and Emmanuelle Khahn, and added a group of creative young Americans to the mix. Included were Betsey Johnson, Deanna Littell, and Joel Schumacher. To sell these new clothes they opened Paraphernalia, a boutique along the lines of what was happening in London. The plan worked and by 1968 there were 44 Paraphernalia franchises in the US. By that time most of the bright, young talent had moved on. The last Paraphernalia store closed in about 1976. (Written by fuzzylizzie for the vintage fashion guild)

Details

Brand - Youthquake

Content - unsure but it feels like cotton or maybe a cotton/rayon blend 

Size - approximately a modern Small but please check all measurements to ensure fit

Shoulders - 14.5" across

Chest - 17.5" pit to pit 

Sleeves - 8" from shoulder seam

Drop Waist - 17" across (19" from shoulder)

Hips - approximately 18.5" across

Length - 32.5"

Condition - I don't see any holes or stains